Learning to gain leverage in certain areas of my business was a game changer for me. It helped me take my company to places I could never have imagined.
I started my company in 1979 and operated out of one location for 19 years. I learned how to leverage key aspects of my business, and as a result I added 7 locations in a third of the time I operated out of one.
If it worked for me…it can work for you too.
5 Levers for Success at Your Landscape Company
These levers will take time, focus, and trial and error, but implementing them will send you on your path to success much faster than if you don’t implement them.
Lever One: Answer the Key Questions- You must define what success looks like to you. Ask yourself “What do I want?”. Do you want the freedom to attend your kids’ soccer games? Do you want to drive a Ferrari? What do you want running a business to provide for you?
Lever Two: Your Business Model- Take a hard look at your business model. Is it customer-complex? Is it fragmented? You want to look for repeatable, scalable processes and systems to help you leverage your business for success.
Lever Three: Focus- Serving too many markets creates complexity and chaos. If you can define who you want to target and aggressively pursue growth in that market (or with that type of customer), you’ll support lever two. It will help you achieve a repeatable, scalable business model.
Lever Four: Positioning- Once you’ve decided on lever three (who you want to target/what market you want to go after), you’ll need to position yourself accordingly. Decide what you want your company to be about. Do you want to be the lowest cost provider? Do you want to deliver the highest quality product? The way you position yourself will drive your marketing and branding.
Lever Five: Budgeting- Budgeting is not fun, however it pays off. It provides predictably and accountability, which gives you better control over your business. Better control equates to leverage.
If you’re attending GIC next month, I’ll elaborate on these five levers for success and share five additional levers in my talk on Thursday, October 24 from 3:00-4:15. Sign up for the conference here.