Where Contractors Go to be ‘In The Know’

Go iTalk is the official blog for Go iLawn and Go iPave, the go-to resources for online property measurement. Go iTalk provides profitable ideas, insights and information for landscape, pavement maintenance and snow removal contractors; in other words, it’s where contractors go to be ‘in the know’. Our goal is to provide timely and relevant information to help contractors grow their businesses. All opinions and content represent those of the writers and is for educational and inspirational purposes only.

This blog is maintained by GIS Dynamics, the parent company of Go iLawn and Go iPave. If you have questions about Go iTalk or need to reach us, you may do so at [email protected].

More about the Go iTalk writers:

Alle Fairhurst
Alle has been part of the Go iBrands team since early 2010.  Alle divides her time between working with clients and managing marketing initiatives for Go iLawn and Go iPave.  As the daughter of a landscape contractor, small business owners and entrepreneurs- and the people behind them- are her champions. She hopes to share inspiring and helpful content with the Go iTalk readership. If you are interested in contributing to the Go iTalk blog, or have questions or comments, please email Alle at [email protected] .

Mike Rorie
Mike has been involved in the green industry since 1979, when he started GroundMasters with one truck and his best friend. Over the next 25+ years, Mike grew GroundMasters to a multi-branch, multi-city operation. In 2006, Mike sold to a national provider. He continues to stay involved in the green industry today as the owner of Go iLawn and Go iPave online property measurement programs. Mike enjoys participating in and helping to build small businesses and startups. He hopes to provide helpful insights to the Go iTalk readership that facilitate growth and forward thinking. To get in touch with Mike, send Alle an email at [email protected]. She will make sure Mike gets it!

Chris Ascolese
Chris has been part of the Go iBrands team  since Go iLawn launched in early 2009. He has helped build the Go iLawn and Go iPave brands into what they are today. Chris’s goal is to help contractors become as efficient as possible during the sales and estimating process. Phone calls and conversations that come up through the day make for valuable discussions and insights that Chris will share with the Go iTalk readership (with discretion).  Keep in touch with Chris from strong morning coffee to the long haul home at [email protected] .

Curt Conrad
Curt is a serial entrepreneur and founder of three companies. Currently, he is President of BrightCite Inc, a web development, branding and marketing firm.  The company’s consulting and strategic web application products help clients increase profit, reduce expenses and save time.  His prior company StrollerFit Inc, was ranked by Entrepreneur Magazine as one of the fastest growing franchise companies of 2007.  Curt’s landscape industry consulting work includes the re-branding of GroundMasters. Curt’s business philosophy is – “smart dimes beat dumb dollars”.  He can be reached at [email protected].

Kelsea McGraw
Kelsea joined the Go iBrands team in late 2020 as a Product Success Associate after leaving her software engineering role where she helped build Go iLawn and Go iPave. Kelsea works closely with both the development team and Go iBrands users to create solutions that help contractors succeed. If you’d like to contribute to Go iTalk, have a suggestion for Go iLawn and GoiPave, or have any comments or questions, get in touch with Kelsea at [email protected].

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