My Company “Is” ???

What does your company Do?   …That should be an easy one to answer.

What does your company Sell?   …Might be a bit harder, or at least more complex.

What “IS” your company???   …That might just be the million dollar question.

Take the time to decide what you want your company to “Be” to your customers

…then strive to be it.

Everything else is just details.

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