Today is the first day of spring…hooray! For most service contractors spring marks the beginning of the ‘busy season’. It also means your customers are looking for you and paying attention to what you’re doing now more than ever. Make sure to capitalize on that in every way possible- and if you’re a B2B contractor, don’t forget to leverage LinkedIn to help you do just that.
According to the stats below collected by Oktopost, LinkedIn is more effective than Twitter, Facebook and Google+ when it comes to converting B2B leads. The key is that you’ve got to take the time to post comments and respond to discussions:
- 86% of lead conversions on LinkedIn originate from discussion posts.
- 1/3 of these posts end with question marks, i.e. answer relevant questions that can help you demonstrate your expertise in a helpful, informative way.
- Concise answers convert better; 248 characters is the average length of a post that converted.
Join Relevant LinkedIn Groups, Create a Company Page
The statistics show it’s important to join and participate in LinkedIn groups so you can contribute to discussions that will help you attract and convert B2B leads. Look for LinkedIn groups that property managers and building owners (in your service areas) are actively involved in. We’ve also got a Go iLawn group and a Go iPave group you can join if you’re looking to network with your industry peers to get advice and swap ideas.
You might also want to consider creating a LinkedIn company page for your landscape or paving company if you don’t already have one. You can post company updates, photos of your work, links to your blog etc. to build credibility and display your work.
Also, don’t forget to ask for recommendations and testimonials during this time of year to boost your LinkedIn presence and beef up your profile. Check out the rest of the LinkedIn B2B marketing stats below:
Are you on LinkedIn? If so, how effective has it been for you to connect and convert B2B prospects with it?