Entries by Mike Rorie

Building Your Service Business with Benchmarking

This post includes excerpts from my Jan-Feb 2012 Snow Business column. Spring services have been underway now for months, so I thought it might be a good time to remind you that you should be benchmarking your ‘big three’ right now: sales, production and overhead efficiencies. Why now? Because you’re likely over the hump of getting services started […]

A Snow Removal Story From Winter’s Past

Well, ’tis the season for snow removal and so far this year Mother Nature has brought contractors all over the country some much needed activity. The past few winters have been slower and not as profitable for most snow removal contractors, so I’m glad to see many regions of the U.S. are getting off to […]

3 Sales Tactics to Grow Your Landscape Company Next Year

This article originally appeared in Snow Business magazine. In my 30 years as a contractor, a lot has changed in the industry…new technologies, equipment, laws etc. But even with all of these changes, the landscape of companies hasn’t changed much. There are still a lot of small companies. There are several reasons for this: size of their […]

Snow Removal Pricing Strategies

This article originally appeared in Snow Business magazine. It’s that time of year when snow contracts are getting buttoned up and contractors begin praying to the snow gods that there will be some profitable snow events during the season. Afterall, a dry winter can be a tough situation to overcome for snow removal contractors. Lack […]

(GIC Sneak Peek) Build Your Landscape Business to Sell

In my 25-year journey with GroundMasters I learned a lot about what it takes to build a business that is not only profitable and sustainable, but also attractive to acquirers. In the late 90’s the roll-ups came around and green industry companies all over the country were getting acquired. I witnessed some of my friends […]