Entries by Joe Williams

The Picture Superiority Effect

There’s this thing in science called the Picture Superiority Effect, which basically says that pictures and images are more likely to be remembered than words. It’s one big reason kid’s books all use pictures to assist with learning; it improves the retention of information. There are conflicting theories about how it works and why it […]

Reaction Time – Your secret advantage!

If you’re like many service industry businesses, you have to assume that every job you quote will be quoted by other providers too. And in this competitive environment, the percentage of “jobs quoted” that become “jobs won” is your Close Rate, one key measurement of your company’s growth. And of course your close rate is […]

29 Days in February

It’s your extra day, what are you going to do with it? Since 2016 is a leap year, we have a bonus day, this Monday, February 29th. And if you’re like many of our customers, your business is in the middle of planning and preparing for the coming season. What better time to have a […]