Your Business Is a System… Your business’ efforts to turn customer interest into profits is like a chain; it’s only as good as its weakest link. That’s why it’s a good idea to take a step back and think about your business as one whole thing rather than as the sum of its parts. Systems […]
About Joe Williams
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Entries by Joe Williams
There’s this thing in science called the Picture Superiority Effect, which basically says that pictures and images are more likely to be remembered than words. It’s one big reason kid’s books all use pictures to assist with learning; it improves the retention of information. There are conflicting theories about how it works and why it […]
If you’re like many service industry businesses, you have to assume that every job you quote will be quoted by other providers too. And in this competitive environment, the percentage of “jobs quoted” that become “jobs won” is your Close Rate, one key measurement of your company’s growth. And of course your close rate is […]
Buyer Personas – Getting “Personal” with clients. How well do you know your customers? If you’re like many companies there may be no single answer except that you know some better than others. Longtime clients you may know by name, while new clients might just be the guy you do xxxx for. Some may have […]
April… When Daylight is Worth Saving April 1. The spring production season is truly here, all across North America (Well maybe it’s still snowing in Colorado today, but you get the idea.) If you’re like many of our customers, you’re still near your peak of customer call volume. That means you need to be out […]
Some customers are like the shifting sands, there to support you today but gone tomorrow. Others are the bedrock of your business, propping you up for years to come. You need both types of customers to grow, but which are really propelling your business forward? Maybe your Service Industry company should take some time to […]
If you needed a new reason to use Go iLawn / Go iPave, you’re in luck… Here’s three. It’s the middle of March, and our green industry and asphalt maintenance professional customers are exploding with expanded business, more quotes and new customers. If our customers are any indicator, 2016 is looking like a banner year […]
It’s that magical time of year again… Early Spring. It’s a time we at Go iLawn/Go iPave love because our customers seem to love it too. It’s March, and across the country, the weather is turning warmer. Our customers are coming back to work in a serious way, knowing that soon they can be out […]
It’s your extra day, what are you going to do with it? Since 2016 is a leap year, we have a bonus day, this Monday, February 29th. And if you’re like many of our customers, your business is in the middle of planning and preparing for the coming season. What better time to have a […]
One of the challenges we see facing many of our customers is being both the owner, driving the growth of a company, and a worker, executing jobs full time. And though it might be possible to do both equally well, at some point you’ll have to prioritize. Is your first job to run the company […]