Entries by Joe Williams

What’s your labor worth?

It’s mid-June and here at Go iLawn / Go iPave, this seems like a great time for a baseball analogy. Many small business owners make it or break it on the value of their own labor, especially when they’re first getting started. In service industry businesses like landscaping or asphalt maintenance, this is normal; small […]

Seasonality – A Hidden Opportunity

May is high-season in the Landscaping and Lawn Care industries. Crews are rolling out every morning, and new customer accounts are still rolling in on a regular basis…. Good Times! It might seem like an odd time to prepare for the seasonal slowdowns coming with late-summer, but that’s exactly what you should be doing; looking […]

What is Your “Biggest Expense”?

It kind of depends on how you look at it. Accountants define an “expense” only as something you pay money for, and it’s easy for your business to adopt this same point of view. If you measure your balance sheets, most companies will see either Labor or Materials or Infrastructure (Equipment and facilities) topping the […]

What should I charge?

It Depends… This is a question we hear a lot this time of year. You’ll see it on the online forums, and here at Go iLawn / Go iPave, we sometimes get the question from customers who call in. “What Should I Charge to do…______” People will describe a bidding opportunity in great detail, then […]

Expectations – Setting, Managing, and Using Expectations to Grow Your Business

It’s, spring, that time of the year when hope springs eternal. Spring signifies new beginnings, warmer temperatures, and the start of another season for service industry businesses. With all the psychology of spring about growth, positivity, and new beginnings, it’s no surprise if business owners start their seasons with high expectations. What are your expectations […]

Engage with your Employees

March is a crazy time in the Lawn and Landscaping business. Spring is here, workloads are exploding, and with cold, rain and even snow possible, environmental challenges are at their highest. To get the most out of this challenging time, you’ll need your crews to show up every morning, work long hours, and generally pull […]

Reaching your Customers

If you run any kind of service industry business, whether it’s Lawn Care, and Landscaping, Asphalt Maintenance and Sealcoating, or something else like snow removal, irrigation, or pest control, you’ve probably spent lots of time thinking about how to attract new customers. It’s almost spring season, and we’ve been thinking about it too, because NOW’s […]