It’s mid-June and here at Go iLawn / Go iPave, this seems like a great time for a baseball analogy. Many small business owners make it or break it on the value of their own labor, especially when they’re first getting started. In service industry businesses like landscaping or asphalt maintenance, this is normal; small […]
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Entries by Joe Williams
Not long ago, I got to look at the Lawn Care business from the other side of the table. My neighbors next door hired a new mowing crew this spring, and they came door-knocking one evening to try and pick up a new account. Although I wasn’t interested in his service, my initial reaction to […]
May is high-season in the Landscaping and Lawn Care industries. Crews are rolling out every morning, and new customer accounts are still rolling in on a regular basis…. Good Times! It might seem like an odd time to prepare for the seasonal slowdowns coming with late-summer, but that’s exactly what you should be doing; looking […]
It kind of depends on how you look at it. Accountants define an “expense” only as something you pay money for, and it’s easy for your business to adopt this same point of view. If you measure your balance sheets, most companies will see either Labor or Materials or Infrastructure (Equipment and facilities) topping the […]
Like many of the best things in life, running your own business doesn’t come with a set of instructions. There’s no manual, no reference guide, and no support line you can call if you have questions. There are certain skill sets for launching and running a successful business, and some entrepreneurs seem to just “get […]
It Depends… This is a question we hear a lot this time of year. You’ll see it on the online forums, and here at Go iLawn / Go iPave, we sometimes get the question from customers who call in. “What Should I Charge to do…______” People will describe a bidding opportunity in great detail, then […]
It’s, spring, that time of the year when hope springs eternal. Spring signifies new beginnings, warmer temperatures, and the start of another season for service industry businesses. With all the psychology of spring about growth, positivity, and new beginnings, it’s no surprise if business owners start their seasons with high expectations. What are your expectations […]
March is a crazy time in the Lawn and Landscaping business. Spring is here, workloads are exploding, and with cold, rain and even snow possible, environmental challenges are at their highest. To get the most out of this challenging time, you’ll need your crews to show up every morning, work long hours, and generally pull […]
Last week, we listed 3 things you’d want to influence when reaching your customers: Awareness, Motivation, and Timing. These are all important things you can try to influence, but how? This week, let’s flip it around and think from the customer’s point of view. What is your customer thinking about when they first encounter your […]
If you run any kind of service industry business, whether it’s Lawn Care, and Landscaping, Asphalt Maintenance and Sealcoating, or something else like snow removal, irrigation, or pest control, you’ve probably spent lots of time thinking about how to attract new customers. It’s almost spring season, and we’ve been thinking about it too, because NOW’s […]