Entries by Joe Williams

What are you selling?

Sometimes, it helps to think differently about what your service industry business is actually selling your customer. It’s easy to get stuck in defining your “product” simply as the work you do for them, whether that be snow service, landscape service, asphalt maintenance, sweeping, or anything else. But depending on who your client is, you’re […]

Happy Thanksgiving, 2017

It’s that time of year when we pause to remind ourselves what we’re thankful for. And we’re thankful for… You! Thanks To Our Customers Here at Go iLawn / Go iPave, we like to take this time each year to thank our customers, who make it possible for us to do what we do every […]

The Season In-Between

As we pull up to the second half of November, 2017, many of us are entering a transition period that may be the slowest 6 weeks of our business year. And for small business owners especially, the release of high-season pressure offers both opportunities and risks. Are you prepared for what’s coming? The Season: Near […]

Property Managers… We Should Talk!

We designed our New Go iLawn software to support Service Industry professionals in the Landscaping, Lawn Care, Snow Removal and Property Maintenance industries. We’ve been serving this market since 2009, and we think we know it better than just about anyone, so it’s no surprise that the Landscapers we talk to just LOVE the New […]

Exceeding Expectations

A lot of companies go to work each day with a motto about exceeding customer expectations. Sounds familiar, right? Somehow, doing ‘more’ than your customers expect seems like a great mantra. But there’s something important in there that sometimes gets lost in the execution. To exceed your customers’ expectations, you’ll need to know what their […]

September – Time to Do the Numbers

September is a winding down season for many of our customers. Fall is coming, days are getting shorter, and for many of us, there’s more rain disrupting our day to day operations. With the changing of the seasons, September is also a great time to look back on the current season and see how well you […]