Entries by Joe Williams

Signs of the Times

As I left the house for work on Thursday morning, I found a sign planted between the sidewalk and the fence at the end of my driveway. A simple corrugated plastic type, it promoted “Tree Trimming” and gave a phone number. Now I might have overreacted, but when I saw the thing, I got angry. I […]

Commercial or Residential?

Choose your “Ingredients” wisely. When I ask our customers (mainly landscape contractors and asphalt maintenance professionals) if they serve Commercial or Residential customers, they’ll often say “both”. But is serving two different kinds of customers (with very different needs and preferences) the best way to build your business? Is this a recipe for success, or […]

5 keys For Creating a Successful, Service Industry Business.

At Go iLawn / Go iPave, we get to meet our fair share of business owners. Between our thousands of customers in landscaping/lawn care, paving/pavement maintenance, snow removal, facility management, and related industries we talk to lots of people every year, and they often tell us what works for them. Our customers are pretty diverse […]

A Small Business Blueprint

This morning, we read a story from the Washington Post that really struck us, so we wanted to share. It is the story of Jerrell Brown, a Washington D.C. landscaping entrepreneur and the subject of a “feel good” story in the December 18th Post about a young man who overcame a troubled past to become […]

Turn Out The Lights on 2016

As we bid farewell to 2016, it’s the perfect time to be thinking about your business goals for the coming year… Maybe we can help: Step 1 – Set Some Goals for your 2017: Try This… https://goitalk.com/setting-and-using-strategic-goals/ Step 2 – Make sure you get the right people in place: Here’s some tips from a pro… https://goitalk.com/labor-churn-recruiting-tips-for-landscape-pavement-maintenance-companies/ Step 3 […]

Disaster Recovery… GIE+EXPO 2016

There are no do-overs in business. You have an opportunity. You take your best shot at it. You live with the results. That’s just how it is… A fact that I was reminded of at last week’s GIE+EXPO 2016 show (GIE) in Louisville, KY. At GIE As we’ve done for the past several years, we […]