3 Ideas to Help You Sell Landscape Lighting Services
This a guest post by Jacob Cohen from Orbit Industries
An important element of landscape design is to strike a balance between usability and aesthetic quality. Beauty, security, and safety are all important aspects of this balance, and by offering landscape lighting installation as a part of your landscape contracting services, you can help your clients enhance their properties with these elements.
Landscape Lighting Adds An Element of Beauty Your Clients Will Enjoy
Proper installation of outdoor lighting, such as a path light or a floodlight can highlight parts of a landscape such as a flag, seating areas, trees, shrubs, or flowerbeds. Highlighting these areas can add an ambiance of relaxation and enhance a property’s appearance at night.
By adding this level of curb appeal and beauty through the use of lighting, landscape contractors provide their clients the opportunity to use the landscape throughout the evening, potentially making it an intricate part of their lives. Contractors who add landscape lighting to their design plan can use the increased usability of the customers’ landscape to promote this sense of beauty. With outdoor lighting, not only will the design look good, but it can have the client feel good as well.
Landscape Lighting Enhances Property Security
A proper amount of outdoor lighting installed can discourage crime by presenting the landscape as well maintained and populated. Spotlighting an area with a floodlight, can highlight elements of the landscape while at the same time lighting a dark section of the area, increasing the visibility of areas of the property that are normally dark.
While typically not thought of, the security that lighting provides is nevertheless an important aspect of design that can and should be touched upon when presenting a landscaping project.
Landscape Lighting Increases Property Safety
Landscape lighting can increase the safety and usability of a property as well. By highlighting safe pathways and stairs through the use of step lights, you can create a landscape viable for nighttime use. Adding
the appropriate number of lights allows property visitors to navigate areas of the landscape at night with ease.
With the proper use of floodlights, path lights and step lights, you can add a high level of beauty, security, and safety to your client’s landscapes.
Landscape Lighting Provides An Additional Revenue Stream
Aside from the benefits your clients will enjoy from landscape lighting, adding landscape lighting to your service offerings can increase your desirability and customer base in the marketplace, and ultimately help your company grow.
Jacob Cohen is a marketer for Orbit Industries, Inc., a leading manufacturer of electrical products for the professional installer. Orbit products are UL or ETL listed and include Landscape Lighting, Line Voltage/HID Lighting, and LED Lighting; as well as Emergency/Exit Lighting, Steel Junction Boxes, NEMA Enclosures, Weatherproof Products, Electrical Fittings and Elbows, and more. For more information call (213) 745-8884 or visit www.orbitelectric.com.
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